What is Topic Management in Qwairy?

Topic Management is a feature that automatically groups related prompts into strategic themes for macro-level insights. It helps you understand your AI visibility by topic area and optimize your GEO strategy systematically.

How does automatic topic clustering work?

Our AI groups prompts into topics based on semantic relationships (related concepts, user intent patterns), performance patterns (similar performance metrics, shared competitor presence), and strategic themes like "Pricing & Costs" or "Implementation & Setup".

What analytics does Topic Management provide?

Topic Management provides performance scores across topic prompts, average AI response position, sentiment analysis, share of voice vs. competitors, competitive analysis showing where competitors dominate, and trend analysis for rising/declining topics.

Do I need to manually create topics?

No, topics auto-generate as you add prompts. However, expect some manual refinement initially as the AI clustering improves over time while learning your business context.

How can Topic Management improve my GEO strategy?

Topic Management reveals which strategic themes you dominate, where competitors are winning despite your efforts, emerging topics before they become competitive, and content gaps that limit your authority in AI responses.

Topic Management

GEO

AI Search

Content Strategy

Semantic Clustering

Theme Analysis

Prompt Grouping

Introducing Topic Management: Strategic Theme Clustering

Nicolas Ilhe•July 14, 2025•Updated Dec 21, 2025•2 min read•

Product Updates

Group related prompts into strategic themes for better analysis and systematic GEO optimization.

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