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Qwairy Is Not Just a GEO Tool: The Complete SEO & AI Brand Intelligence Platform

Nicolas Ilhe4 min read
Product Updates

Most know Qwairy for AI visibility tracking. But GEO is just the beginning. Discover how Qwairy unifies SEO and GEO into one data-driven platform.

You rank #2 on Google for your main keyword. 1,800 clicks per month. Solid.

Then you check ChatGPT. Your competitor, the one ranking #7, gets mentioned. You don't.

You open Perplexity. Same story. Claude. Same story.

Your SEO is winning. Your GEO is losing. And you had no idea because you were looking at two different dashboards that don't talk to each other.

This is the problem Qwairy solves.

The Current Landscape Is Broken

GEO tools (Otterly, Peec AI, most newcomers) tell you where AI mentions your brand. That's it. They don't know you rank #2 on Google. They can't connect your GSC keywords to AI visibility gaps. They show you a slice of reality and call it complete.

SEO tools (Ahrefs, Semrush, Moz) pretend AI doesn't exist. Your Semrush dashboard won't show that GPTBot hits your site 400 times a day but never cites you. It won't tell you that Perplexity loves your competitor's FAQ structure while ignoring your dense paragraphs.

You're left with spreadsheets. Export GSC data. Export GEO tool data. Manually cross-reference. Miss the patterns. Repeat monthly.

Qwairy eliminates this with five integrated pillars.

The 5 Pillars

1. AI Visibility Monitoring

Track prompts, responses, and sources across ChatGPT, Claude, Perplexity, Gemini, Google AI Overview, Copilot, DeepSeek, and 12+ other providers. Every response captured from actual API calls.

Competitor share of voice shows who owns each topic. Not vanity metrics. Positioning intelligence.

Is my brand visible in AI search?

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2. Unified Analytics

Crawler Analytics: Googlebot AND AI crawlers (GPTBot, ClaudeBot, PerplexityBot) in one view. See which pages attract AI attention and which get ignored.

Referrer Analytics: Actual traffic from AI platforms. Not just mentions. Visits.

Pages Performance: GSC data + AI referrers + crawler activity = one score per page. Finally see what works for Google, what works for AI, and what works for both.

3. Content Strategy

GSC Integration: OAuth2 pulls your keywords automatically. Instantly see which queries trigger AI mentions and which don't.

Content Opportunities: Gap analysis scored by SEO potential AND AI citation likelihood. Prioritized, not brainstormed.

Content Studio: Articles structured for both channels. Passage extraction, clear headings, multi-language.

4. Brand Intelligence

Sentiment Analysis: How AI describes you, -1 to +1. Track shifts before they become problems.

Search Intelligence: Query fan-outs, the hidden searches AI runs when users ask questions. Keywords your traditional tools will never find.

5. Technical Analysis

AI readiness scoring. Robots.txt blocking crawlers you didn't know existed. Schema gaps. Five-minute fixes that move visibility 40%.

How the Pillars Connect

This is where standalone tools fail.

Scenario: Your visibility on Claude dropped 15% this week.

With separate tools, you'd check your GEO dashboard, see the drop, and guess why. Content issue? Technical issue? Competitor move? No way to know.

With Qwairy, you check Crawler Analytics. ClaudeBot stopped crawling three pages last Tuesday. You check Technical Analysis. Your last deploy accidentally blocked ClaudeBot in robots.txt. You fix it. You check again Friday. Visibility recovering.

One workflow. One platform. Cause identified in minutes, not weeks.

That's the difference between monitoring data and understanding it.

Who This Is For

You have working SEO and need the AI layer without starting over. Qwairy plugs into your GSC and shows you what's missing.

You run an agency and need unified client reporting. Viewer mode gives clients live dashboards. No more monthly PDF theater.

You're done with spreadsheets. If you've ever exported CSVs from two tools to find patterns, you already know why this exists.

What This Is Not

Qwairy doesn't replace Ahrefs or Semrush. Those tools are excellent at backlink analysis and keyword research depth. Keep using them.

Qwairy is the bridge. The layer that connects what you know about Google to what you don't know about AI. Both worlds are converging. You need visibility into both.


You came here because you wanted to track AI mentions.

You'll stay because you finally see SEO and GEO in one place. And you can't unsee it.

Start here.

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