Experience, Expertise, Authoritativeness, Trustworthiness(E-E-A-T)
Google's content quality framework emphasizing author credentials, expertise, and trustworthiness.
What is Experience, Expertise, Authoritativeness, Trustworthiness?
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's framework for evaluating content quality, and it's increasingly important for GEO. LLMs favor content from credible authors with demonstrated expertise. This includes author bios, credentials, cited publications, and consistent reputation. While originally an SEO concept, E-E-A-T is critical for GEO because AI systems need to assess source credibility when synthesizing information.
How Qwairy Makes This Actionable
Qwairy's AI content generation follows E-E-A-T principles by including author credentials, citing authoritative sources, providing expert insights, and structuring content to demonstrate expertise and trustworthiness.