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The degree to which AI models recognize and trust a brand as a distinct, authoritative entity in its domain.
Entity Authority measures how well AI systems understand your brand as a specific, differentiated entity rather than a generic mention. Strong entity authority means LLMs can accurately describe what your brand does, who it serves, how it differs from competitors, and why it's credible, without confusing it with similarly-named entities. Entity authority is built through consistent brand signals across the web: structured data (Organization schema), Wikipedia presence, knowledge graph inclusion, authoritative backlinks, consistent NAP (name, address, phone) information, and clear brand positioning across all digital touchpoints. Brands with high entity authority receive more accurate, favorable, and frequent AI mentions.
Qwairy measures your entity authority by analyzing how accurately and consistently different AI models describe your brand. Identify entity confusion issues, track authority growth, and get recommendations for strengthening your brand's AI entity recognition.
Ability of an LLM to identify and understand specific entities (brands, people, places, concepts).
Google's content quality framework emphasizing author credentials, expertise, and trustworthiness.
Standardized markup format (Schema.org, JSON-LD) that helps machines understand the content of a web page.
Structured database of entities and their relationships, used by AI systems to understand context.
A measure of how likely a piece of content is to be selected, referenced, or cited by an LLM when generating a response.