NEWv1.17: Audited & Actionable
Metrics & Analytics

LLM Visits

Sessions from real users who clicked a brand's link in an AI response on ChatGPT, Perplexity, or another AI platform.

What is LLM Visits?

LLM Visits refer to visits to your website made by real users who clicked on a link from an AI platform like ChatGPT, Perplexity, Claude, or Gemini. These visits are different from crawler visits (bots): they are real people who saw your site cited in an AI response and decided to click; together with crawler visits, they make up your overall AI traffic. This traffic is particularly qualified because the user has already been 'pre-sold' by the LLM's recommendation.

How Qwairy Makes This Actionable

Qwairy identifies and tracks human traffic coming from AI platforms by analyzing referrer URLs (chatgpt.com, perplexity.ai, claude.ai, etc.). Monitor which AI platforms send you the most qualified traffic.

Frequently Asked Questions

LLM visits typically show higher intent and engagement because users have already received context from the AI before clicking. Sessions tend to last longer, bounce less, and convert at higher rates than organic search traffic. Users arrive more informed and further along the consideration journey. The platform's LLM visit tracking lets you measure these quality differences and demonstrate GEO ROI to stakeholders.

For most brands, LLM visits start as a low single-digit share of total traffic, and the share grows steadily with focused GEO efforts as AI assistants gain adoption. High-authority sites in AI-friendly niches (tech, finance, health) see faster growth. The platform tracks your growth trajectory month-over-month and benchmarks against your historical performance to show whether your GEO strategies are working.

Start with pages already receiving crawler visits but low LLM visits: these show AI platforms find your content worthy of indexing but aren't yet citing it. The platform's Pages Performance dashboard identifies these opportunities. Prioritize high-commercial-intent topics where you have domain authority. Add clear value propositions, structured data, authoritative citations, and FAQ sections. Monitor LLM visit changes in the platform within 3-6 weeks to validate optimization impact.
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