How do LLM visits differ from traditional search traffic in terms of user intent and quality?

LLM visits typically show higher intent and engagement because users have already received context from the AI before clicking. Average session duration is 40-60% longer, bounce rates are 15-25% lower, and conversion rates often run over 2x higher than organic search. Users arrive more informed and further along the consideration journey. The platform's LLM visit tracking lets you measure these quality differences and demonstrate GEO ROI to stakeholders.

What's a realistic LLM visit volume to expect, and how quickly can I grow this traffic?

Expect 2-7% of total traffic from LLM visits initially for most brands, growing to 19% within 7-13 months with focused GEO efforts. High-authority sites in AI-friendly niches (tech, finance, health) see faster growth. Early movers in GEO are seeing 15-32% of traffic from AI platforms. The platform tracks your growth trajectory month-over-month and benchmarks against your historical performance to show whether your GEO strategies are working.

Which pages should I optimize first to maximize LLM visit growth?

Start with pages already receiving crawler visits but low LLM visits—these show AI platforms find your content worthy of indexing but aren't yet citing. The platform's Pages Performance dashboard identifies these opportunities. Prioritize high-commercial-intent topics where you have domain authority. Add clear value propositions, structured data, authoritative citations, and FAQ sections. Monitor LLM visit changes in the platform within 3-6 weeks to validate optimization impact.

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Metrics

LLM Visits

Traffic generated by human users coming from LLM platforms (AI referrers).

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What is LLM Visits?

LLM Visits refer to visits to your website made by real users who clicked on a link from an LLM platform like ChatGPT, Perplexity, Claude, or Gemini. These visits are different from crawler visits (bots): they are real people who saw your site cited in an AI response and decided to click. This traffic is particularly qualified because the user has already been 'pre-sold' by the LLM's recommendation.

How Qwairy Makes This Actionable

Qwairy identifies and tracks human traffic coming from AI platforms by analyzing referrer URLs (chatgpt.com, perplexity.ai, claude.ai, etc.). Monitor which AI platforms send you the most qualified traffic.

Frequently Asked Questions

AI Traffic

Metrics

Web traffic coming from AI platforms like ChatGPT, Perplexity, Claude, or Google AI Overviews.

Referrer

Technical

Source from which a web visitor comes, indicated by the HTTP referer header.

Source Citation

Metrics

Reference to a URL or website as a source of information in an AI-generated response.

Crawler Visits

Metrics

Number of times an AI crawler has explored a page or website.

Large Language Model Optimization(LLMO)

Alternative term for GEO emphasizing optimization specifically for large language models.

llms.txt

Standardized file proposing a structured summary of a site's content to optimize its understanding by LLMs.

← Back to GlossaryLast updated Oct 18, 2025

LLM Visits

What is LLM Visits?

How Qwairy Makes This Actionable

Frequently Asked Questions

How do LLM visits differ from traditional search traffic in terms of user intent and quality?

What's a realistic LLM visit volume to expect, and how quickly can I grow this traffic?

Which pages should I optimize first to maximize LLM visit growth?

Related Terms

AI Traffic

Referrer

Source Citation

Crawler Visits