Prompts

Start with 20-30 core prompts, scale to 50-150 as the program matures. Begin with prompts representing your primary value propositions, competitive differentiators, and buyer-intent queries, then expand based on performance data. The platform's prompt generator analyzes your existing portfolio and suggests high-potential additions based on competitive gaps, search volume, and business relevance. Segment your portfolio by buyer journey stage, use case, and competitive intensity: prioritize prompts where you have content assets to optimize and avoid vanity tracking of prompts outside your strategic focus. Quality beats quantity: 40 well-optimized, conversion-driving prompts outperform 200 scattered, low-intent queries.

Broad prompts ('best CRM software') generate high visibility metrics but fierce competition and lower conversion, while long-tail prompts ('CRM for insurance agencies with legacy policy systems') show lower volume but higher intent and less competition. The platform's prompt portfolio analytics reveal the optimal mix: typically 20-30% broad prompts for brand awareness and category positioning, 70-80% specific prompts for conversion and competitive differentiation. Track both, but optimize investment based on performance: many brands discover their best ROI comes from dominating 15-20 specific prompts where they're uniquely qualified rather than fighting for scraps on 50 generic category queries.

Early-stage programs focus on foundational category prompts to establish baseline visibility and identify quick wins. As you mature, shift toward competitive displacement prompts ('alternative to [competitor]'), strategic niche prompts (underserved use cases or verticals), and conversion-optimized prompts (buyer-intent, implementation, comparison). The platform's prompt performance tracking shows exactly when to expand categories (high mention rate, low competitive resistance) versus when to prune underperformers (low visibility despite optimization efforts). Most mature programs evolve from 'monitor our category' to 'own specific high-value conversations', replacing roughly a third of initial prompts within 6 months based on strategic learnings and market positioning shifts.