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Topics are thematic categories used to group prompts and content, letting teams measure AI visibility by subject area instead of one query at a time.
Topics are broad thematic classifications that help organize and analyze prompts, questions, and content. For example, 'Marketing Automation', 'Customer Support', or 'Data Analytics' are topics. Tracking performance by topic helps identify which subject areas your brand dominates in AI responses and which require content investment. Topics enable strategic prioritization of GEO efforts across different areas of expertise.
Qwairy lets you organize your prompts by topics to segment your monitoring. Track performance by topic, identify strong and weak areas, and prioritize your GEO efforts by thematic category.
Natural-language question or instruction a user submits to an LLM; in GEO, tracked prompts reveal how AI platforms talk about a brand.
Query or topic where a brand is not yet well positioned in AI responses but shows strong potential based on volume, intent, and competition.