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Prompt Discovery is a free Qwairy tool that reads your website and generates the AI prompts your customers are likely to type, organized by topic, funnel stage and intent.
The question Qwairy customers ask most is always the same: which prompts are my customers actually typing into ChatGPT, Gemini or Perplexity? To answer it, Qwairy built Prompt Discovery, a completely free tool that reads your website and turns what you sell into the questions your customers are likely to ask AI assistants.
💡 TL;DR
AI search has no reliable search volume data, so the best way to find prompts is to map your customer journey. Prompt Discovery does it for you: enter your website and country, and it generates branded and unbranded prompts, grouped by topic and funnel stage, with filters for reviews, comparisons and purchase intent. It is 100% free.
We built a free GEO Tool to discover your prompts
In traditional SEO, keyword research started with search volume. In AI search, that data does not exist yet. Nobody knows exactly what is typed into ChatGPT, and the first signals available are not enough to build a prompt set. Without the right prompts, AI visibility tracking measures the wrong things. You can rank first on prompts nobody asks and miss the ones that actually lead customers to your brand.
The most reliable way to find relevant prompts is to understand your customers' journey: when they discover a need, when they compare options, and when they make a decision. Prompt Discovery applies the same method Qwairy shares with its customers.
It reads your website. The tool identifies the products and services you sell and translates them into questions. A running shoe brand, for example, maps to prompts such as "best running shoes for a marathon".
It organizes prompts by topic. A shoe brand might get one topic for running shoes and another for football boots, so each product line has its own prompt set.
It classifies prompts by funnel stage:
It includes branded prompts. People do not only use AI to find their next product. When they see a brand, they ask: "What do you think about this brand? Is it reliable? What do reviews say? Is it made for me?" These prompts shape trust right before the purchase, so they belong in your tracking.
You can run it for as many brands as you want, including competitors.
Run a free audit: in a few minutes, ChatGPT, Gemini and Perplexity answer 8 buying questions about your market live, and you see who they recommend.
For HubSpot, Prompt Discovery identifies several topics matching its product lines: CRM selection, content creation and inbound lead generation, and sales pipeline. Sample prompts generated:
The report can be filtered by intent:
Comparison prompts also surface the competitors AI assistants are likely to put next to you, here Salesforce and Pipedrive.
For Nike, the tool detects running shoes, football boots and training footwear, then builds prompts for each topic, such as "Does Nike have trail running shoes?" or "What running apparel do I actually need for marathon training?" The funnel view helps prioritize:
Comparison prompts like "Nike vs Adidas for marathon training shoes" and review prompts like "What do real reviews say about Nike quality holding up over time?" complete the picture.
See which Reddit, YouTube, LinkedIn and forum discussions AI answers cite, where the model and country support it.
Not every generated prompt will be relevant, and that is expected. Prompt Discovery gives a structured starting point, then you select. Prioritize:
Once your list is ready, add the prompts to Qwairy to track your brand mentions, position and citations across ChatGPT, Perplexity, Gemini and Google AI. To complete your prompt set with real data, see How to identify prompts thanks to Google Search Console and How to find prompts using Bing Webmaster Tools . For the full method, read How to Identify Prompts to Track on AI Search Engines .
Stop guessing which prompts matter. Try Prompt Discovery for free , then track the prompts that count with Qwairy (120 free credits included).
Track the questions that matter to your business, see which brands each answer mentions and which sources it cites, then work on the gaps.
Free plan with 120 initial credits • No credit card required
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