How Pysae Boosted Its AI Visibility and Brand Mentions by 30% with Qwairy

When Pysae, a French SaaS company specializing in public transportation tech, set out to measure how often they were mentioned in AI-generated responses, they faced a familiar problem: a lack of visibility in a space that's becoming increasingly critical. With Qwairy, they gained clarity - not just on how they were performing, but where the opportunities were. The result? A +30% increase in brand mentions, a refined content strategy, and a stronger position in a fast-changing AI-driven search landscape.

"We wanted to understand how visible we were in AI answers - because if people are asking ChatGPT about our market, we need to be part of the conversation."

- Julien, Marketing Manager at Pysae

About Pysae

Pysae is a French SaaS company building smart real-time solutions for public transportation networks. Their platform helps bus operators and travelers alike by offering live updates on bus lines and transit conditions. Julien, who is in charge of SEO for over three years, leads the marketing initiatives - specifically focusing on SEO, content strategy, and growth marketing.

"My role is all about acquisition. I focus heavily on SEO, automation, and scalable content strategies. Naturally, I was curious about how we were showing up in AI-generated search results."

As the landscape of search shifts toward generative AI, Pysae recognized that traditional SEO was only part of the picture. Understanding what is GEO became critical for their strategy. That's when they turned to Qwairy.

The Challenge: Knowing If You're Even on the Map

Before using Qwairy, Pysae had no way to assess how often their brand appeared in AI-generated answers - or whether it showed up at all. Like many B2B companies, Pysae had invested heavily in SEO over the years. But as generative AI became a key part of how users search for and evaluate solutions, a new question emerged:

"We didn't know if we were even mentioned in AI responses. And most tools weren't built to show us that. Qwairy solved this perfectly. In a few clicks we knew how we were mentioned and how to improve it."

Julien's team was especially interested in understanding:

• Which prompts their brand appeared in across AI tools like ChatGPT

• How they ranked compared to direct (and indirect) competitors

• Where there were content gaps that could be filled to improve presence

Using Qwairy, Pysae ran an initial visibility audit - and quickly uncovered that they were being grouped with nearly 800 so-called 'competitors', many of whom were completely irrelevant. It was a wake-up call.

"We realized that if AI is surfacing the wrong competitors, that's because it doesn't fully understand what we do. That's a content problem - and a positioning one."

By identifying this disconnect, Pysae found a clear path forward: clarify their positioning, refine their content, and take control of their AI visibility.

Why Pysae Chose Qwairy

What convinced Pysae to try Qwairy was its simplicity and focus: a tool purpose-built to help brands understand, measure, and improve their presence in AI-generated content.

"The onboarding was almost instant. We entered our brand name, reviewed the autogenerated company description, and Qwairy did the rest."

From day one, Qwairy gave Julien's team a clear, data-driven overview of:

• Where Pysae appeared in AI answers

• On which types of prompts

• And how often - compared to other players in the space

But what really made the difference was actionability. Rather than offering static dashboards, Qwairy helped Pysae:

• Identify high-potential prompts where competitors were showing up - but Pysae wasn't

• Detect inconsistencies in how Pysae was described, helping the team sharpen their brand narrative

• Uncover new content opportunities that wouldn't have been obvious via traditional SEO tools

"Qwairy didn't just help us measure visibility - it helped us understand why we were invisible in some places, and what to do about it."

By combining AI prompt data with competitor benchmarking and learning how to track if your brand is mentioned in LLMs, Pysae turned insights into action fast. And what started as a visibility check quickly became a pillar of their broader content strategy.

What Pysae Did: Turning AI Insights Into Content Strategy

Once Pysae had full visibility into their AI footprint, the team got to work. Qwairy had highlighted a clear opportunity: dozens of prompts where their competitors were mentioned - but not them. Julien and his team began a structured process to close those gaps.

1. Identifying High-Value Prompts

Pysae used Qwairy to scan for prompts where:

• Their top competitors were regularly mentioned

• Pysae was absent or underrepresented

These prompts became the foundation of a new content roadmap.

"If ChatGPT is surfacing our competitors for a key question - and not us - we know exactly what kind of content we need to create."

2. Creating Targeted Content

For each priority prompt, the Pysae team (often assisted by ChatGPT) created in-depth blog articles answering the exact user intent behind the question. Examples included:

• "What's the best transit solution for small municipalities?"

• "Which real-time bus tracking platforms are best for public operators?"

Every article was written to both:

• Improve Pysae's SEO positioning

• Increase the likelihood of being cited in AI-generated responses by learning how to rank on ChatGPT

"We weren't just creating content for Google anymore. We were creating it for AI."

3. Aligning SEO and AI Strategy

Qwairy became a strategic bridge between Pysae's SEO efforts and their AI visibility goals. Understanding GEO vs SEO differences helped them create content that served both worlds - boosting organic rankings increasing Pysae's presence in AI answers.

✍️ Smarter, More Targeted Content

By building blog articles specifically designed to match key prompts, Pysae:

• Expanded their keyword coverage

• Increased topical authority

• Improved internal linking and site structure

This led to a content strategy that was more relevant, more effective, and more future-proof.

🔄 A New Daily Habit

Qwairy didn't just give Pysae a strategy - it became part of their day-to-day workflow. Julien keeps a Qwairy tab open at all times, regularly checking for new prompts, gaps, or changes in rankings.

"It's not just a tool we use. It's part of how we think about SEO and content now."

Key Takeaways for Other Brands

Pysae's success with Qwairy offers valuable lessons for any brand looking to improve their AI visibility:

1. AI visibility is the new SEO - If you're not tracking how you appear in AI responses, you're missing a critical part of the modern search landscape.
2. Competitor discovery goes beyond direct rivals - AI often surfaces unexpected competitors that traditional SEO tools might miss. Understanding how to know ChatGPT sources reveals these hidden competitors.
3. Content strategy needs to serve both Google and AI - The best content now addresses both traditional search intent and AI training data needs.
4. Small changes can have big impacts - A 30% increase in AI mentions came from targeted, strategic content additions - not a complete overhaul.
5. Make AI tracking a daily habit - Regular monitoring helps you spot opportunities and threats before they become problems.

Ready to Boost Your AI Visibility?

Pysae's journey from invisible to influential in AI-generated responses shows what's possible when you have the right tools and strategy. If you're ready to understand and improve how your brand appears in AI answers, start your free trial with Qwairy today.