GEO ranking factors
16 expert articles about GEO ranking factors. Discover our complete guides, strategies and insights to optimize your visibility on AI and search engines.
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Recent Posts
Wikipedia & Wikidata for AI: How to Earn (and Keep) a Presence
AI engines lean on Wikipedia and Wikidata to describe brands and entities. Here's how notability and sourcing rules really work, and the policy-compliant way to earn and keep a presence.
Technical GEO: The Complete Crawlable & Citable Checklist
The technical foundation for getting cited by AI engines: crawler access, rendering, HTML quality, structured data, and discovery. A prioritized, run-anywhere checklist for any site.
robots.txt & AI Crawlers: Which Bots to Allow (GPTBot, ClaudeBot, PerplexityBot…)
Not all AI crawlers do the same job. Learn which bots to allow or block in robots.txt - GPTBot, ClaudeBot, PerplexityBot and more - without accidentally deleting yourself from AI answers.
Guides
Entity SEO for AI: How to Become a Recognized Entity
A hub guide to entity SEO in the AI era: what an entity is, why generative engines rely on entities, the signals that make your brand recognizable, a step-by-step roadmap, and how to measure entity presence.
llms.txt Explained: Should You Add It?
A practical, honest look at what llms.txt is, who actually supports it, and whether adding one helps your AI visibility. Includes a step-by-step guide and realistic expectations.
Site Architecture for AI: Making Every Page Answerable
A practical guide to structuring your site so AI answer engines can find, extract, and attribute every page. Covers topic clusters, internal linking, URL and heading hierarchy, self-contained pages, and entity consistency.