GEO
27 expert articles about GEO. Discover our complete guides, strategies and insights to optimize your visibility on AI and search engines.
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Recent Posts
How to Find Relevant Prompts Using Bing Webmaster Tools AI Performance
Use Bing Webmaster Tools' AI Performance dashboard to discover grounding queries, analyze citations, and optimize your content for Microsoft Copilot visibility.
How to identify Prompts thanks to Google Search Console?
Turn your GSC queries into AI visibility opportunities across ChatGPT, Perplexity, and AI Overview with practical regex patterns and a step-by-step workflow.
The 2026 GEO Business Case: How to Measure ROI and Secure Budget for AI Search
A data-driven framework for marketing leaders to measure GEO performance, prove ROI to executives, and secure budget for AI search optimization in 2026.
How-to Guides
Google AI Overview Optimization: The Complete Guide to Ranking in AI-Powered Search
Learn how to optimize your content for Google AI Overviews with actionable strategies, technical implementation guides, and industry best practices.
How to Improve Your Brand's Visibility on Perplexity AI: The Ultimate GEO Guide
Perplexity is an AI-powered answer engine. Instead of showing a list of websites like Google, it gives users direct answers, often using just a few trusted sources. Learn how to make your brand one of them.
How to track if your brand is mentioned in llms?
Looking to track your brand presence in LLMs? Here is how to it for free or at scale.
Industry Insights
Top 18 Generative Engine Optimization Tools To Try in 2025
Traditional SEO is no longer enough. As AI-powered search engines like ChatGPT, Perplexity, and Gemini become primary sources of information, Generative Engine Optimization (GEO) is emerging as the new frontier.
How Tally.so Gets 10% of New Signups from ChatGPT: A Complete GEO Audit
Tally.so, the free online form builder, recently announced that AI search has become their biggest acquisition channel, driving the majority of their new signups.
GEO (Generative Engine Optimization) vs SEO (Search Engine Optimization): What's The Difference?
A comprehensive comparison between traditional SEO and the emerging field of GEO. Understand how to optimize for both traditional search engines and AI-powered platforms.
Product Updates
Introducing Social Intelligence: Track How AI Cites Social & Community Sources
Understand which social platforms and communities AI engines trust and cite. Monitor Reddit, YouTube, Twitter, forums, and more across all major AI platforms.
Introducing AI Prompt Generator: Smart Question Discovery
Let AI find the questions your audience is asking across AI platforms with automatic prompt generation.
Introducing Topic Management: Strategic Theme Clustering
Group related prompts into strategic themes for better analysis and systematic GEO optimization.
Research
Query Fan-Out: ChatGPT Runs 3.5x More Searches Than Perplexity (102K Queries Analyzed)
Analysis of 102,018 AI queries reveals the truth: query fan-out varies by provider. Perplexity: 70.5% single-query. ChatGPT: 32.7% single-query. This provider-specific behavior is the hidden factor determining who wins in AI search.
We analyzed 184,128 queries on ChatGPT, Gemini, Perplexity and Claude. Here is what we learned.
The most comprehensive study ever conducted on LLM ranking factors, analyzing 184,128 queries and 1,479,145 sources across 20 AI models including ChatGPT, Gemini, Perplexity, Claude, Mistral, DeepSeek, and Grok to help you dominate AI-generated results.
We analyzed 32,961 queries on SearchGPT, Gemini and Perplexity - Q2 2025 Study
Q2 2025 study on LLM ranking factors based on 32,961 queries across three LLMs. For the latest insights, see our Q3 2025 study with 184,128 queries.