Qwairy

Alexa for Shopping (Rufus) Visibility Tracker

See when Alexa for Shopping recommends your brand, in which position, which sources it relies on and which competitors it names instead.
Start tracking Alexa for ShoppingBook a demo
  • Web interfaceBeta

Example answer

What are the best running shoes for a first marathon?

Alexa for ShoppingWeb interface
Brand

Mentioned

Position #2

Competitors

2

2 brands observed

Sources

3

3 domains

Modules

4

2 products · 2 follow-ups

Answer

For a first marathon, favor cushioning, stability and a pair you have already broken in.

  1. New Balance for maximum cushioning on long runs Amazon· amazon.com
  2. Your brand praised by runners for comfort after 30 km yourbrand.com
  3. Brooks a lighter pick for faster runners YouTube· youtube.com

Shopping results

2
  • 1Your brand Glide 24.8 (1,240)Run Market€139
  • 2Your brand Pulse 34.7 (860)Run Market€149

Follow-up questions

2
  • Which one suits flat feet?
  • How long should I break them in?
Lefebvre Dalloz
Converteo
Nissan
Razorfish

One platform for Alexa for Shopping and every other AI engine

Qwairy shows what AI engines say about your brand, explains why, tells you what to do next and measures the impact.

  • Visibility and position

    How often Alexa for Shopping mentions your brand, in which position, prompt by prompt and over time.

    Monitor

  • Competitive benchmark

    The brands Alexa for Shopping recommends next to yours, and how your visibility compares with theirs.

    Cockpit

  • Sources and citations

    The pages, media and social platforms Alexa for Shopping cites, and which of your own pages it uses.

    Optimize

  • Sentiment and perception

    How Alexa for Shopping describes your brand and positions it against your competitors.

    Analyze

  • Recommended actions

    Prioritized content and backlink opportunities, and citation-ready briefs in Content Studio.

    Act

  • Measured impact

    AI crawler visits, traffic from AI referrers and AI revenue, measured next to your visibility.

    Measure

How Qwairy tracks Alexa for Shopping

Qwairy reads each engine where its answers are most complete: in its interface, by scraping the page your customers see, or through its official API, model by model.

Interface scraping · Core

Beta

The answer your customers see

Qwairy runs your prompts in Alexa for Shopping like a real user, from every country you track, and reads the full answer on screen: text, sources, links and every module Alexa for Shopping displays.

  • Follow-up questions
  • Shopping results

Web interface

Catalogue of 17 AI engines and model families from 15 vendors: 11 web interfaces and 8 API families. Availability varies by engine.

See every engine

What Qwairy captures in Alexa for Shopping

The modules specific to Alexa for Shopping, with the same icons as in Qwairy Monitoring.

  • Follow-up questions

    The next questions Alexa for Shopping suggests, which show where the conversation goes after the first answer.

  • Shopping results

    Products, prices and merchants shown in Alexa for Shopping shopping modules for your prompts.

How Alexa for Shopping answers

Alexa for Shopping is Amazon's AI shopping assistant, previously called Rufus. It answers product questions inside the Amazon store and recommends products. Qwairy tracks which products and brands it recommends for your prompts.

  • Answers inside the Amazon store rather than on the open web.
  • Recommends products rather than websites.
  • Draws on product listings, reviews and customer questions.

Who uses Alexa for Shopping

It is used by Amazon shoppers at the moment of purchase, which puts every recommendation close to a sale.

How to improve your visibility in Alexa for Shopping

  1. 01

    Complete your product listings with clear titles, attributes and images.

  2. 02

    Encourage detailed reviews and answer customer questions on your listings.

  3. 03

    Track the product questions shoppers ask in your category.

  4. 04

    Measure the impact: track the prompts that matter and follow mentions, sources and competitors in Alexa for Shopping over time.

Explore the AI engine catalogue

Explore 17 AI engines and model families. Meta AI is listed for reference; monitoring is currently disabled.

AI engines and model families
17
AI vendors
15
read in their interface
11
compared through their API
8
Start with Qwairy

See how Alexa for Shopping talks about your brand

Track your prompts in Alexa for Shopping and every other major AI engine, then act on what they cite.

Start tracking Alexa for ShoppingBook a demo
FAQ

Alexa for Shopping visibility tracking FAQ

What to know before you track your brand in Alexa for Shopping.

Qwairy runs your prompts in the Alexa for Shopping interface and reads the answers people actually see, with their sources and modules. Each answer is analyzed for brand mentions, position, sentiment, citations and competitors.

Alexa for Shopping is Amazon's AI shopping assistant. It answers product questions and recommends products inside the Amazon store.

Yes. Amazon's shopping assistant was first launched as Rufus and is now called Alexa for Shopping.

Each engine retrieves different sources and names different brands. Two engines answering the same prompt can cite very different domains, so a good position elsewhere says little about Alexa for Shopping.