Qwairy

Grok Visibility Tracker

See when Grok recommends your brand, in which position, which sources it relies on and which competitors it names instead.
Start tracking GrokBook a demo
  • Web interface

Example answer

What are the best running shoes for a first marathon?

GrokWeb interface
Brand

Mentioned

Position #2

Competitors

2

2 brands observed

Sources

3

3 domains

Modules

2

2 follow-ups

Query fan-out

2
  • best marathon running shoes 2026
  • cushioned running shoes review

Answer

For a first marathon, favor cushioning, stability and a pair you have already broken in.

  1. Adidas for maximum cushioning on long runs Reddit· reddit.com
  2. Your brand praised by runners for comfort after 30 km yourbrand.com
  3. Asics a lighter pick for faster runners YouTube· youtube.com

Follow-up questions

2
  • Which one suits flat feet?
  • How long should I break them in?
Lefebvre Dalloz
Converteo
Nissan
Razorfish

One platform for Grok and every other AI engine

Qwairy shows what AI engines say about your brand, explains why, tells you what to do next and measures the impact.

  • Visibility and position

    How often Grok mentions your brand, in which position, prompt by prompt and over time.

    Monitor

  • Competitive benchmark

    The brands Grok recommends next to yours, and how your visibility compares with theirs.

    Cockpit

  • Sources and citations

    The pages, media and social platforms Grok cites, and which of your own pages it uses.

    Optimize

  • Sentiment and perception

    How Grok describes your brand and positions it against your competitors.

    Analyze

  • Recommended actions

    Prioritized content and backlink opportunities, and citation-ready briefs in Content Studio.

    Act

  • Measured impact

    AI crawler visits, traffic from AI referrers and AI revenue, measured next to your visibility.

    Measure

How Qwairy tracks Grok

Qwairy reads each engine where its answers are most complete: in its interface, by scraping the page your customers see, or through its official API, model by model.

Interface scraping · Core

The answer your customers see

Qwairy runs your prompts in Grok like a real user, from every country you track, and reads the full answer on screen: text, sources, links and every module Grok displays.

  • Query fan-out
  • Follow-up questions

Web interface

Catalogue of 17 AI engines and model families from 15 vendors: 11 web interfaces and 8 API families. Availability varies by engine.

See every engine

What Qwairy captures in Grok

The modules specific to Grok, with the same icons as in Qwairy Monitoring.

  • Query fan-out

    The web searches Grok runs behind the scenes before answering, so you can target the exact sub-queries.

  • Follow-up questions

    The next questions Grok suggests, which show where the conversation goes after the first answer.

How Grok answers

Grok is the assistant from xAI, available on the web, in its apps and inside X. It runs several web searches per answer and cites many sources. Qwairy reads Grok answers, the searches it runs and the follow-up questions it suggests.

  • Runs several web searches per answer and cites far more sources than other engines.
  • Writes long answers that name many brands.
  • Often cites reference and professional sites such as Wikipedia and LinkedIn.

Who uses Grok

Grok reaches X users directly in their feed, as well as a growing audience on its own apps.

How to improve your visibility in Grok

  1. 01

    Keep your Wikipedia and LinkedIn presence accurate and complete.

  2. 02

    Publish comparison and review content: Grok's long answers list many alternatives.

  3. 03

    Use the searches Grok runs to see which exact queries you need to rank for.

  4. 04

    Measure the impact: track the prompts that matter and follow mentions, sources and competitors in Grok over time.

Explore the AI engine catalogue

Explore 17 AI engines and model families. Meta AI is listed for reference; monitoring is currently disabled.

AI engines and model families
17
AI vendors
15
read in their interface
11
compared through their API
8
Start with Qwairy

See how Grok talks about your brand

Track your prompts in Grok and every other major AI engine, then act on what they cite.

Start tracking GrokBook a demo
FAQ

Grok visibility tracking FAQ

What to know before you track your brand in Grok.

Qwairy runs your prompts in the Grok interface and reads the answers people actually see, with their sources and modules. Each answer is analyzed for brand mentions, position, sentiment, citations and competitors.

Grok can search X as well as the web, so posts on X can appear among its sources next to websites. Tracking Grok shows which of them it actually cites on your prompts.

Before answering, Grok runs several web searches derived from your question. Qwairy records them, so you can see the sub-queries that decide which sources and brands appear.

Each engine retrieves different sources and names different brands. Two engines answering the same prompt can cite very different domains, so a good position elsewhere says little about Grok.