Qwairy

Perplexity Visibility Tracker

See when Perplexity recommends your brand, in which position, which sources it relies on and which competitors it names instead.
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  • Web interface

Example answer

What are the best running shoes for a first marathon?

PerplexityWeb interface
Brand

Mentioned

Position #2

Competitors

2

2 brands observed

Sources

3

3 domains

Modules

2

2 follow-ups

Query fan-out

2
  • best marathon running shoes 2026
  • cushioned running shoes review

Answer

For a first marathon, favor cushioning, stability and a pair you have already broken in.

  1. Puma for maximum cushioning on long runs YouTube· youtube.com
  2. Your brand praised by runners for comfort after 30 km yourbrand.com
  3. Mizuno a lighter pick for faster runners Trustpilot· trustpilot.com

Follow-up questions

2
  • Which one suits flat feet?
  • How long should I break them in?
Lefebvre Dalloz
Converteo
Nissan
Razorfish

One platform for Perplexity and every other AI engine

Qwairy shows what AI engines say about your brand, explains why, tells you what to do next and measures the impact.

  • Visibility and position

    How often Perplexity mentions your brand, in which position, prompt by prompt and over time.

    Monitor

  • Competitive benchmark

    The brands Perplexity recommends next to yours, and how your visibility compares with theirs.

    Cockpit

  • Sources and citations

    The pages, media and social platforms Perplexity cites, and which of your own pages it uses.

    Optimize

  • Sentiment and perception

    How Perplexity describes your brand and positions it against your competitors.

    Analyze

  • Recommended actions

    Prioritized content and backlink opportunities, and citation-ready briefs in Content Studio.

    Act

  • Measured impact

    AI crawler visits, traffic from AI referrers and AI revenue, measured next to your visibility.

    Measure

How Qwairy tracks Perplexity

Qwairy reads each engine where its answers are most complete: in its interface, by scraping the page your customers see, or through its official API, model by model.

Interface scraping · Core

The answer your customers see

Qwairy runs your prompts in Perplexity like a real user, from every country you track, and reads the full answer on screen: text, sources, links and every module Perplexity displays.

  • Query fan-out
  • Follow-up questions

Web interface

Catalogue of 17 AI engines and model families from 15 vendors: 11 web interfaces and 8 API families. Availability varies by engine.

See every engine

What Qwairy captures in Perplexity

The modules specific to Perplexity, with the same icons as in Qwairy Monitoring.

  • Query fan-out

    The web searches Perplexity runs behind the scenes before answering, so you can target the exact sub-queries.

  • Follow-up questions

    The next questions Perplexity suggests, which show where the conversation goes after the first answer.

How Perplexity answers

Perplexity searches the web for almost every question and writes a concise answer with numbered citations. It then suggests follow-up questions to keep the research going. Qwairy reads Perplexity answers, sources and follow-ups for your prompts.

  • Cites sources on nearly every answer, with many sources for a short text.
  • Gives more weight to media, blogs and reference sites than most engines.
  • Names few brands per answer, so each mention carries more weight.

Who uses Perplexity

Perplexity is popular with researchers, professionals and early adopters who want sourced answers they can check.

How to improve your visibility in Perplexity

  1. 01

    Earn coverage in the media and specialist blogs of your category, which Perplexity cites often.

  2. 02

    Answer specific questions clearly on your own pages so they can be quoted as sources.

  3. 03

    Use the follow-up questions Perplexity suggests to find your next content topics.

  4. 04

    Measure the impact: track the prompts that matter and follow mentions, sources and competitors in Perplexity over time.

Explore the AI engine catalogue

Explore 17 AI engines and model families. Meta AI is listed for reference; monitoring is currently disabled.

AI engines and model families
17
AI vendors
15
read in their interface
11
compared through their API
8
Start with Qwairy

See how Perplexity talks about your brand

Track your prompts in Perplexity and every other major AI engine, then act on what they cite.

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FAQ

Perplexity visibility tracking FAQ

What to know before you track your brand in Perplexity.

Qwairy runs your prompts in the Perplexity interface and reads the answers people actually see, with their sources and modules. Each answer is analyzed for brand mentions, position, sentiment, citations and competitors.

After each answer, Perplexity suggests related questions. Qwairy records them because they show where the conversation goes next and which topics you should cover.

Perplexity is a search-first answer engine: it retrieves pages before writing and shows them as numbered citations. Being a cited source there matters as much as being mentioned.

Each engine retrieves different sources and names different brands. Two engines answering the same prompt can cite very different domains, so a good position elsewhere says little about Perplexity.