Qwairy

Gemini Visibility Tracker

See when Gemini recommends your brand, in which position, which sources it relies on and which competitors it names instead.
  • Web interface
  • 2 API models

Example answer

What are the best running shoes for a first marathon?

GeminiWeb interface
Brand

Mentioned

Position #2

Competitors

2

2 brands observed

Sources

3

3 domains

Modules

0

None observed

Answer

For a first marathon, favor cushioning, stability and a pair you have already broken in.

  1. Asics for maximum cushioning on long runs Wikipedia· wikipedia.org
  2. Your brand praised by runners for comfort after 30 km yourbrand.com
  3. Hoka a lighter pick for faster runners YouTube· youtube.com
Lefebvre Dalloz
Converteo
Nissan
Razorfish

One platform for Gemini and every other AI engine

Qwairy shows what AI engines say about your brand, explains why, tells you what to do next and measures the impact.
  • Visibility and position

    How often Gemini mentions your brand, in which position, prompt by prompt and over time.

    Monitor
  • Competitive benchmark

    The brands Gemini recommends next to yours, and how your visibility compares with theirs.

    Cockpit
  • Sources and citations

    The pages, media and social platforms Gemini cites, and which of your own pages it uses.

    Optimize
  • Sentiment and perception

    How Gemini describes your brand and positions it against your competitors.

    Analyze
  • Recommended actions

    Prioritized content and backlink opportunities, and citation-ready briefs in Content Studio.

    Act
  • Measured impact

    AI crawler visits, traffic from AI referrers and AI revenue, measured next to your visibility.

    Measure

How Qwairy tracks Gemini

Qwairy reads each engine where its answers are most complete: in its interface, by scraping the page your customers see, or through its official API, model by model.

Interface scraping · Core

The answer your customers see

Qwairy runs your prompts in Gemini like a real user, from every country you track, and reads the full answer on screen: text, sources, links and every module Gemini displays.

Web interface

Official API · premium models

Every model, side by side

Qwairy sends the same prompts straight to Google models through the official API: compare versions and see which one names your brand, in which position and next to which competitors. These same models also write inside coding and content generation tools: what they know about your brand ends up in the text they produce.

  • Gemini 3.5 Flash-Lite
  • Gemini 3.1 Pro Preview

2

models compared

Catalogue of 17 AI engines and model families from 15 vendors: 11 web interfaces and 8 API families. Availability varies by engine.

See every engine

How Gemini answers

Gemini is Google's assistant. It answers from its own model knowledge and can ground answers in Google Search results, showing the sources it used. Qwairy reads Gemini answers in the Gemini interface and tracks which brands and sources come up.

  • Cites sources less often than search-first engines: a large share of answers rely on model knowledge alone.
  • When it cites, it leans heavily on brand and commercial websites rather than forums or media.
  • Names more brands per answer than ChatGPT or Perplexity, so competitive lists are common.

Who uses Gemini

Gemini reaches people through its app, Android and Google Workspace, which puts it in front of consumers and professionals inside their daily tools.

How to improve your visibility in Gemini

  1. 01

    Make your key facts consistent across the web: Gemini often answers from what it already knows about your brand.

  2. 02

    Strengthen your product and category pages, the source type Gemini cites most.

  3. 03

    Track category prompts, not only brand prompts, to see which competitors Gemini lists next to you.

  4. 04

    Measure the impact: track the prompts that matter and follow mentions, sources and competitors in Gemini over time.

Start with Qwairy

See how Gemini talks about your brand

Track your prompts in Gemini and every other major AI engine, then act on what they cite.

FAQ

Gemini visibility tracking FAQ

What to know before you track your brand in Gemini.

Qwairy tracks Gemini in two ways: in the web interface, to see what people actually read, and through the API, to compare individual models. Each answer is analyzed for mentions, position, sentiment, citations and competitors.

No. Gemini is a standalone assistant, while AI Overviews and AI Mode are answer layers inside Google Search. They share Google technology but cite different sources for the same prompts, as the overlap data on this page shows.

Grounding is when Gemini checks its answer against Google Search results and cites them. Grounded answers give you a way in through pages Google already ranks, while ungrounded answers depend on what the model learned about your brand.

Each engine retrieves different sources and names different brands. Two engines answering the same prompt can cite very different domains, so a good position elsewhere says little about Gemini.