Qwairy

Microsoft Copilot Visibility Tracker

See when Microsoft Copilot recommends your brand, in which position, which sources it relies on and which competitors it names instead.
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  • Web interface

Example answer

What are the best running shoes for a first marathon?

Microsoft CopilotWeb interface
Brand

Mentioned

Position #2

Competitors

2

2 brands observed

Sources

3

3 domains

Modules

2

2 products

Answer

For a first marathon, favor cushioning, stability and a pair you have already broken in.

  1. Hoka for maximum cushioning on long runs Wikipedia· wikipedia.org
  2. Your brand praised by runners for comfort after 30 km yourbrand.com
  3. Nike a lighter pick for faster runners Reddit· reddit.com

Shopping results

2
  • 1Your brand Glide 24.8 (1,240)Run Market€139
  • 2Your brand Pulse 34.7 (860)Run Market€149
Lefebvre Dalloz
Converteo
Nissan
Razorfish

One platform for Microsoft Copilot and every other AI engine

Qwairy shows what AI engines say about your brand, explains why, tells you what to do next and measures the impact.

  • Visibility and position

    How often Microsoft Copilot mentions your brand, in which position, prompt by prompt and over time.

    Monitor

  • Competitive benchmark

    The brands Microsoft Copilot recommends next to yours, and how your visibility compares with theirs.

    Cockpit

  • Sources and citations

    The pages, media and social platforms Microsoft Copilot cites, and which of your own pages it uses.

    Optimize

  • Sentiment and perception

    How Microsoft Copilot describes your brand and positions it against your competitors.

    Analyze

  • Recommended actions

    Prioritized content and backlink opportunities, and citation-ready briefs in Content Studio.

    Act

  • Measured impact

    AI crawler visits, traffic from AI referrers and AI revenue, measured next to your visibility.

    Measure

How Qwairy tracks Microsoft Copilot

Qwairy reads each engine where its answers are most complete: in its interface, by scraping the page your customers see, or through its official API, model by model.

Interface scraping · Core

The answer your customers see

Qwairy runs your prompts in Microsoft Copilot like a real user, from every country you track, and reads the full answer on screen: text, sources, links and every module Microsoft Copilot displays.

  • Shopping results

Web interface

Catalogue of 17 AI engines and model families from 15 vendors: 11 web interfaces and 8 API families. Availability varies by engine.

See every engine

What Qwairy captures in Microsoft Copilot

The modules specific to Microsoft Copilot, with the same icons as in Qwairy Monitoring.

  • Shopping results

    Products, prices and merchants shown in Microsoft Copilot shopping modules for your prompts.

How Microsoft Copilot answers

Microsoft Copilot answers with web results and shows the sources it used. On commercial prompts it can include product results. Qwairy reads Copilot answers in its consumer interface.

  • Writes long answers that name many brands.
  • Cites media and blogs, and almost never forums or social networks.
  • Shows shopping results on part of commercial prompts, with marketplaces among its cited sites.

Who uses Microsoft Copilot

Copilot is built into Windows, the Edge browser and Bing, which puts it in front of people at work and on their computers.

How to improve your visibility in Microsoft Copilot

  1. 01

    Get reviewed and listed in the media and blogs that cover your category.

  2. 02

    Keep marketplace listings accurate, since Copilot can surface products from them.

  3. 03

    Track comparison prompts, where Copilot lists many alternatives.

  4. 04

    Measure the impact: track the prompts that matter and follow mentions, sources and competitors in Microsoft Copilot over time.

Explore the AI engine catalogue

Explore 17 AI engines and model families. Meta AI is listed for reference; monitoring is currently disabled.

AI engines and model families
17
AI vendors
15
read in their interface
11
compared through their API
8
Start with Qwairy

See how Microsoft Copilot talks about your brand

Track your prompts in Microsoft Copilot and every other major AI engine, then act on what they cite.

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FAQ

Microsoft Copilot visibility tracking FAQ

What to know before you track your brand in Microsoft Copilot.

Qwairy runs your prompts in the Microsoft Copilot interface and reads the answers people actually see, with their sources and modules. Each answer is analyzed for brand mentions, position, sentiment, citations and competitors.

No. Copilot uses OpenAI models among others, but Microsoft builds its own experience, search results and sources. For the same prompts, Copilot and ChatGPT rarely cite the same domains.

Qwairy tracks the consumer Copilot experience anyone can use. Answers inside a company's Microsoft 365 environment depend on private data and are not tracked.

Each engine retrieves different sources and names different brands. Two engines answering the same prompt can cite very different domains, so a good position elsewhere says little about Microsoft Copilot.