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Google launched AI Overviews and AI Mode in France on July 22, 2026. Learn why the rollout took two years, what it changes for brands, and how to measure both surfaces in Qwairy.
A Qwairy research study on how AI answer engines frame the 2026 World Cup winner, where they agree, where answers become volatile, and what marketers can learn from AI perception mapping.
How Ornikar, France's online driving-school leader, built an operational GEO playbook to become a cited brand in AI answers across driving education and car insurance — with traffic and conversion gains following.
A practical three-way breakdown of SEO, answer engine optimization, and generative engine optimization: what each one means, where they overlap, and how to run them as a single AI visibility program.
Not all AI crawlers do the same job. Learn which bots to allow or block in robots.txt - GPTBot, ClaudeBot, PerplexityBot and more - without accidentally deleting yourself from AI answers.
Most AI crawlers read raw HTML and never run your JavaScript, so client-side content is invisible to them. Learn how to test for it and fix it with SSR, SSG, or prerendering.
We measured how AI engines END their answers on the commercial questions brands compete on: how often the engine closes by offering to keep going ("If you want, I can narrow this down by budget, region, use case"). Measured across the major AI engines we monitor over a 90-day window.
We tested the assumption behind Google's "AI optimization is just SEO" guidance: do the domains cited by Google AI match those cited by ChatGPT, Perplexity, Claude and the rest on the same question? They barely do - cross-engine overlap runs 4-19% (Jaccard), and the single top source matches 4-13% of the time. Measured across eight major AI surfaces on production brands, every prompt run repeatedly, over a 90-day window.
Two structural reasons a single AI visibility check misleads, both visible in Google's numbers. (1) Google is not one AI surface but two - AI Overview and AI Mode - which behave like opposites: AI Mode is ~4x longer, names 2x more competitors, cites 1.7x more sources. (2) Neither surface is deterministic: ask the same question again and the brand-mention verdict flips on ~1 in 4 questions, and ~2 in 3 of the questions where the brand appears at all. Same instability on ChatGPT and Perplexity.
SEO/GEO consultant Thibaut Huertas shares how he tripled Bluecoders' brand mentions and source citations across AI models in under 3 months, using Qwairy to identify high-value prompts and authority backlink targets.
Comment Meilleurtaux, leader de la comparaison de crédits immobiliers en France, a utilisé Qwairy pour mesurer et améliorer sa visibilité dans les moteurs IA.
A full breakdown of Qwairy's MCP server: what each tool does, how it compares to Visiblie, Omnia, and Foglift, and why native MCP matters for GEO strategy.
Understand which social platforms and communities AI engines trust and cite. Monitor Reddit, YouTube, Twitter, forums, and more across all major AI platforms.
Let AI find the questions your audience is asking across AI platforms with automatic prompt generation.