ChatGPT
24 expert articles about ChatGPT. Discover our complete guides, strategies and insights to optimize your visibility on AI and search engines.
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How Qwairy Predicts the 2026 World Cup Winner
A Qwairy research study on how AI answer engines frame the 2026 World Cup winner, where they agree, where answers become volatile, and what marketers can learn from AI perception mapping.
How Kolsquare Doubled Its AI Citation Rate and Became Spain's Most-Cited Influencer Marketing Brand
How Kolsquare, the European leader in influencer marketing, used Qwairy to double its AI citation rate, lift brand sentiment, and become the most-cited domain on influencer-marketing prompts in Spain.
The Answer Is Now an Opening: How AI Engines Turn One Question Into a Funnel (June 2026)
We measured how AI engines END their answers on the commercial questions brands compete on: how often the engine closes by offering to keep going ("If you want, I can narrow this down by budget, region, use case"). Measured across the major AI engines we monitor over a 90-day window.
Guides
How to Measure GEO ROI and Track AI revenue from LLMs (ChatGPT, Claude, Gemini…)
Every AI search dashboard shows citations. Almost none show revenue. This handbook gives you the three-layer framework, a maturity matrix, a 20-point audit, and the CFO conversation framework to fix that.
How to Rank on ChatGPT: 7 easy Steps
The complete data-driven playbook for earning ChatGPT citations. Technical setup, content structure, authority signals, and monitoring strategies backed by 184K+ query analysis.
How to track if your brand is mentioned in llms?
Looking to track your brand presence in LLMs? Here is how to it for free or at scale.
Research
Same Question, Different Web: AI Engines Barely Cite the Same Sources (June 2026)
We tested the assumption behind Google's "AI optimization is just SEO" guidance: do the domains cited by Google AI match those cited by ChatGPT, Perplexity, Claude and the rest on the same question? They barely do - cross-engine overlap runs 4-19% (Jaccard), and the single top source matches 4-13% of the time. Measured across eight major AI surfaces on production brands, every prompt run repeatedly, over a 90-day window.
The ChatGPT Linking Shift, May 2026: Inline Brand Links Jumped 14x in a Single Day
On May 7, 2026, ChatGPT started embedding clickable links to brands' own sites inside its answers. A study of 140,000+ ChatGPT answers: the rate jumped roughly 14× overnight, every link carries a utm_source=chatgpt.com tag, and only ChatGPT moved.
Sources by Intent Study Q2 2026: Brand Editorial Owns 76% of French AI Citations, Wikipedia Barely Makes 3%
A qualitative study on 150 French unbranded prompts across 9 intent typologies. Why brand-owned editorial dominates 76% of AI citations, how negative framing wipes out official sources (×18), and what GEO teams should do about it.
Customers
How a GEO Consultant 3x'd a Brand's AI Mentions in Less Than 3 Months
SEO/GEO consultant Thibaut Huertas shares how he tripled Bluecoders' brand mentions and source citations across AI models in under 3 months, using Qwairy to identify high-value prompts and authority backlink targets.
How Pysae Boosted Its AI Visibility and Brand Mentions by 30% with Qwairy
When Pysae set out to measure how often they were mentioned in AI-generated responses, they faced a familiar problem: a lack of visibility. With Qwairy, they gained clarity and achieved a 30% increase in brand mentions.