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Analysis of 102,018 AI queries reveals the truth: query fan-out varies by provider. Perplexity: 70.5% single-query. ChatGPT: 32.7% single-query. This provider-specific behavior is the hidden factor determining who wins in AI search.
The most comprehensive study ever conducted on LLM ranking factors, analyzing 184,128 queries and 1,479,145 sources across 20 AI models including ChatGPT, Gemini, Perplexity, Claude, Mistral, DeepSeek, and Grok to help you dominate AI-generated results.
Analysis of 118K+ answers reveals dramatic differences in AI citation behavior: Perplexity averages 21.87 citations per question while ChatGPT uses 7.92, and OpenAI is the only model citing Wikipedia significantly at 4.8%.
Analysis of 950,000+ citations reveals specialized business content dominates AI responses at 97.5%, while Wikipedia and Reddit combined account for under 2%.
Traditional SEO is no longer enough. As AI-powered search engines like ChatGPT, Perplexity, and Gemini become primary sources of information, Generative Engine Optimization (GEO) is emerging as the new frontier.
Tally.so, the free online form builder, recently announced that AI search has become their biggest acquisition channel, driving the majority of their new signups.
A comprehensive comparison between traditional SEO and the emerging field of GEO. Understand how to optimize for both traditional search engines and AI-powered platforms.
Generative Engine Optimisation refers to the set of strategies used to optimize your brand's presence in AI-generated answers.
Q2 2025 study on LLM ranking factors based on 32,961 queries across three LLMs. For the latest insights, see our Q3 2025 study with 184,128 queries.