The Qwairy Blog
Your source for AI visibility insights, SEO strategies, and expert guides. Stay ahead in the evolving landscape of AI-driven digital marketing.
How Qwairy Predicts the 2026 World Cup Winner
A Qwairy research study on how AI answer engines frame the 2026 World Cup winner, where they agree, where answers become volatile, and what marketers can learn from AI perception mapping.
How Kolsquare Doubled Its AI Citation Rate and Became Spain's Most-Cited Influencer Marketing Brand
How Kolsquare, the European leader in influencer marketing, used Qwairy to double its AI citation rate, lift brand sentiment, and become the most-cited domain on influencer-marketing prompts in Spain.
The Answer Is Now an Opening: How AI Engines Turn One Question Into a Funnel (June 2026)
We measured how AI engines END their answers on the commercial questions brands compete on: how often the engine closes by offering to keep going ("If you want, I can narrow this down by budget, region, use case"). Measured across the major AI engines we monitor over a 90-day window.
How to Set Up AI Referral Tracking in GA4, Plausible and Matomo
Most analytics tools miss or misclassify AI referral traffic by default. This step-by-step guide shows you how to properly track visits from ChatGPT, Perplexity, Claude, Gemini, and other AI platforms in GA4, Plausible, and Matomo.
Same Question, Different Web: AI Engines Barely Cite the Same Sources (June 2026)
We tested the assumption behind Google's "AI optimization is just SEO" guidance: do the domains cited by Google AI match those cited by ChatGPT, Perplexity, Claude and the rest on the same question? They barely do - cross-engine overlap runs 4-19% (Jaccard), and the single top source matches 4-13% of the time. Measured across eight major AI surfaces on production brands, every prompt run repeatedly, over a 90-day window.
Qwairy's MCP: The GEO Tool Built for AI Visibility — Natively
A full breakdown of Qwairy's MCP server: what each tool does, how it compares to Visiblie, Omnia, and Foglift, and why native MCP matters for GEO strategy.
How a GEO Consultant 3x'd a Brand's AI Mentions in Less Than 3 Months
SEO/GEO consultant Thibaut Huertas shares how he tripled Bluecoders' brand mentions and source citations across AI models in under 3 months, using Qwairy to identify high-value prompts and authority backlink targets.
How Meilleurtaux Boosted Its AI Visibility in the Competitive French Mortgage Market with Qwairy
Comment Meilleurtaux, leader de la comparaison de crédits immobiliers en France, a utilisé Qwairy pour mesurer et améliorer sa visibilité dans les moteurs IA.
Sources by Intent Study Q2 2026: Brand Editorial Owns 76% of French AI Citations, Wikipedia Barely Makes 3%
A qualitative study on 150 French unbranded prompts across 9 intent typologies. Why brand-owned editorial dominates 76% of AI citations, how negative framing wipes out official sources (×18), and what GEO teams should do about it.
How to Measure GEO ROI and Track AI revenue from LLMs (ChatGPT, Claude, Gemini…)
Every AI search dashboard shows citations. Almost none show revenue. This handbook gives you the three-layer framework, a maturity matrix, a 20-point audit, and the CFO conversation framework to fix that.
How to optimize for AI Agents? (That Browse, Compare, and Buy) - With Qwairy’s MCP
Prepare your site for AI agents that browse, compare, and buy. Audit agent accessibility, analyze data extractability, and build a structured data roadmap for the next 12 months.
YouTube GEO Strategy: How to Get Cited by AI Answers
Use YouTube to become the most-cited brand in AI answers. Audit YouTube citation presence, analyze competitor video strategies, and build a transcript-optimized video plan for maximum AI visibility.