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Qwairy v1.20 adds Follow-Ups, multi-country workspaces, a Post-purchase stage and personas, with a catalogue of 18 AI engines from 15 providers, including Claude in its real interface.
AI assistants rarely end on an answer: 72% close by inviting another question. And once buyers answer, the shortlist reshuffles. Qwairy's benchmark shows what the next turn decides.
After a purchase, 90% of AI answers cite the brand's own website, versus 17% before. But troubleshooting is the weak spot. Qwairy's benchmark maps who AI cites at every step after the sale.
Every AI search dashboard shows citations. Almost none show revenue. This handbook gives you the three-layer framework, a maturity matrix, a 20-point audit, and the CFO conversation framework to fix that.
The complete data-driven playbook for earning ChatGPT citations. Technical setup, content structure, authority signals, and monitoring strategies backed by 184K+ query analysis.
Google AI Mode makes Search conversational and multi-turn, using query fan-out to break one question into many. Here's how to structure and measure your content so it gets surfaced.
Reddit's share of ChatGPT Search citations collapsed 95% in one week in August 2026. Qwairy's citation data reveals the mechanism: a query fan-out change on August 8 that switched ChatGPT to direct site: interrogation, redistributing citations from discussion platforms to official sources.
Qwairy maps when ChatGPT Shopping appears across 100,000+ monitored runs. A matched test found appearance rates ranging from 21.7% to 96.7%.
For 72 of 139 eligible product-brand domains, the recorded brand domain never appeared among 22,115 identifiable ChatGPT shopping destinations.
Why Nissan's AMIEO region decided early that AI search mattered and how the shift from a click economy to a reputation economy changed the way the brand thinks about visibility, customer language, and measurement.
How Ornikar, France's online driving-school leader, built an operational GEO playbook to become a cited brand in AI answers across driving education and car insurance — with traffic and conversion gains following.
SEO/GEO consultant Thibaut Huertas shares how he tripled Bluecoders' brand mentions and source citations across AI models in under 3 months, using Qwairy to identify high-value prompts and authority backlink targets.
Google launched AI Overviews and AI Mode in France on July 22, 2026. Learn why the rollout took two years, what it changes for brands, and how to measure both surfaces in Qwairy.
A full breakdown of Qwairy's MCP server: what each tool does, how it compares to Visiblie, Omnia, and Foglift, and why native MCP matters for GEO strategy.